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Branding is an art, leveraging creativity to build an identity for your brand. With the right branding strategy, you can set yourself apart in a crowded sea of competitors and stand out as an expert in your industry. Well-constructed branding also helps build an...

Looking back, 2021 was a year to celebrate for many. As the holidays approach, I'm sharing links to the five most popular articles that will add fun and polish to photos of your family, friends and events. Many of you want to capture new memories as we experience a...

They say a picture is worth a thousand words, which aptly applies to this age of digital communication. It isn't easy to get your message across when so much information targets the same audience. To stand out from the competition requires more creative visual methods...

Family and friend gatherings are fun for so many reasons. Always a great time for taking group photos. Planning will go miles toward amazing photos and those special memories you'll cherish for a long time. Following are just a few questions to consider that will make...

Use one or all of these tips and you'll be on your way to professional results. Your family and friends will be impressed with your creativity. You'll be thrilled with what you can do with a camera or smartphone. If you decide to hire a professional photographer,...

Use one or all of these tips and you'll be on your way to professional results. Your family and friends will be impressed with your creativity. If you decide to hire a professional photographer, you'll have a start for collaborating with her for the best results. 🕺...

Technology has had a profound effect on how we do business and acquire clients, partners and services. Photography is the unifying visual element that brings focus to you, your brand and your products. Virtual projects are remote photography and coaching service that...

😨 The results of my recent poll are surprising and perplexing. The question I asked is... 'How do you currently handle employee headshots in remote locations (i.e., multiple or home offices)?' Responses were jarring for many reasons. Check this out: 🤓 38% Selfies 😉...

People often ask me what a Virtual Impact Photography session is and why and how it works when the client is in Argentina, for instance, and I'm in my office in Scottsdale. WHY IT WORKS * It saves remote employee productivity by reducing time invested in travel for...

We live in a visual world, especially now that much of our communications are strictly online. Professional photography has never been as vital as it is now when communicating with prospects and influencing your market. You are the literal face of your business, and...

If you haven't experienced it yet ... most likely you will soon because virtual photography is now a must-have experience in the day of the new normal. It's here to stay. Traditionally, companies that use photography for their branding, marketing, and image have used...

Summer begins with family and group celebrations, especially after a year of separation. At the same time, capturing these celebrations in portraits is essential to keep the memories fresh. The tips below are appropriate for DIYers or working with a professional...

🤳Digital and mobile photography have made it easy to overlook ways to share your best memories. We can always hunt and peck our way through the 5000+ photos on a smartphone to show off the first time your new puppy obeyed a ‘sit’ command or the before and after shots...

At first, I thought money was the issue that stops professionals from having a headshot. Never has been. So what is it then? 95% of the time, it boils down to not wanting to see themselves as they think they look. When I took the photo, you see below, it made me feel...

As a 'visual,' my world consists primarily of all the things I see, so photography is my perfect creative outlet. New perspectives and challenges add so much to keeping me interested and creative for my clients and me. You may be thinking - I'm not a photographer, why...

Virtual meetings may be changing, but that doesn't mean we shouldn't and can't look our best when we zoom. The photo in this email will show you the before and after, plus how to accomplish it. I did no editing whatsoever to the after photo. It was all the setting in...

In the past, I've written a lot about virtual meetings and the visual impact on your brand. As a virtual photographer, my eye starts to recognize opportunities for improving how you appear at a virtual meeting. The tweaks are subtle. Following are the three next level...