😎 You are the literal face of your business, and you want your prospects and clients to know who you are with brand consistency. We live in a visual world, especially now that many communications are online. Be the calm in a sea of celebrity distractions with strategic images.
Professional photography has never been more vital than communicating with prospects and influencing your market. Enhance your image by supporting your brand consistency and image with unique and comprehensive photos.
😇 Brand image isn’t a one-shot and done plan. It requires multiple platforms and a variety of content, including your photography. Ensure your company’s image remains consistent across all platforms with a brand consistency program.
There are so many ways to integrate into a consistent branding strategy. Here’s a list of eleven.
- Throughout your website
- In posts on your social media platforms
- In your newsletter, blogs and e-blasts.
- In proposals to prospective clients.
- In the contracts you present to your clients.
- Press releases about an event or new offering you have.
- Profile photo refreshing every few months so people see a new image of you.
- In your sales and landing pages.
- Submit an image (not just a headshot) and your bio when you have a speaking engagement.
- In your email signature
- On print materials like rack cards, brochures, mailers or other
📚 With a strategic library, you’re in control of your image and can project what you want the world to see and identify with.
Ensure that once you’re ready to build your visual brand, you work with a photographer who understands the…
- variety
- depth
- questions
- deliverables
…involved in branding photography. Don’t want to brave the storms, cold or heat? Remote photography may be your solution.